Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



August 5, 2016

Strategic

Mastercard’s Forward Thinking Strategy

Davis Brand Capital

Mastercard recently lost a capital letter and redesigned its iconic, two-tone logo.

Strategic

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How to Avoid a Nonprofit Branding Nightmare

November 7, 2016 Fast Company

Strategic

The Brands That Make Customers Feel Respected

The truth about your business — what works, what doesn’t, and what needs to change — is usually not found…

November 2, 2016 Harvard Business Review

Economic

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Economic

The Wall Street Journal to Combine Sections to Cope With Ad Decline

The Wall Street Journal will debut a newly formatted version of its print edition starting Nov. 14, which…

November 7, 2016 Wall Street Journal

Cultural

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What’s In a Brand Name?

November 7, 2016 The New Yorker

Design

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