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Davis ThinkingDavis Thinking } analysis and interpretation

Listomania

Listomania

Austin W. Moorhead
Thursday, April 10, 2014

Why do we need another brand list? There are plenty of lists. Half the Internet seems to be made up of lists… and not exactly the, ahem, intellectual fare. So why did Davis add yet another list –the Davis Brand Capital 25 – to the pile?

March Brand Madness

March Brand Madness

Teri A. Schindler
Monday, April 7, 2014

Along with the rest of the country, I’ve spent the last few weeks paying attention to college basketball. First the conference tourneys, now the NCAA tournament. But this year is different. And not just because of the number of temporary glass slippers.

Davis Brand Brief: March 2014

Davis Brand Brief: March 2014

Davis Brand Capital
Friday, March 28, 2014

Inspired by Women’s History Month and International Women’s Day, the March Davis Brand Brief explores the relationship between brands and women. Which brands understand women and which ones have more work to do? Share your thoughts with us on Twitter. #womenandbrands

Davis Brand Brief: February 2014

Davis Brand Brief: February 2014

Davis Brand Capital
Friday, February 28, 2014

This month, Davis released the fifth annual Davis Brand Capital 25 (DBC 25), which evaluates brand management and performance comprehensively.

Food “Labeling”

Food “Labeling”

Tuesday, February 18, 2014

A few weeks ago, I attended the Atlantic World Foodways Conference at the University of North Carolina, Greensboro.  The event was remarkable in quality and diversity of thought and an excellent example of partnerships between non- and for-profit organizations. In particular, The Fresh Market, a specialty grocer headquartered in Greensboro, is to be commended for co-sponsoring the event.

Assets, Equities and Owning the Future

Assets, Equities and Owning the Future

Thursday, February 13, 2014

Last month I was invited to speak to a diverse group of professional women. I explored the idea of “women and ownership” from both a literal, economic standpoint (think: real estate), as well as experiential, personal and emotional standpoints (think: accepting opportunity and the consequences of our decisions). How, I asked the group, can we truly own our lives, embrace our choices, create opportunities and drive change? Moreover, how do we own change itself?

Davis Names Top 25 Brand Leaders in 2013

Davis Names Top 25 Brand Leaders in 2013

Davis Brand Capital
Tuesday, February 11, 2014

Davis Brand Capital today released the 2013 Davis Brand Capital 25 ranking, which evaluates brand management and performance comprehensively. It is the only annual ranking of companies that demonstrates overall, balanced approaches to managing the full spectrum of brand and related intangible assets, providing an indicator of total business strength and effectiveness.

At Issue } essential reading

A Million Little Facebook Pieces

Sarah Perez
Apr 17, 2014

“In other words, Facebook has failed to invent any new behaviors or even innovate on the behaviors that were commonplace on the service. - Om Malik. Facebook, massive and successful as it is, is no longer a company that defines new social experiences. It either copies them outright or it just buys them.

The Finish Line For Digital Marketing Does Not Exist

David Cooperstein
Apr 17, 2014

Marketers are uncomfortable because they can’t see the finish line, which motivates some and scares most. But they all realize that the finish line is conceptual these days, and winning means crossing into the next tier of leadership, whether that means leading marketing into its next era, or leading the company to new success.

The Unbundling of the Phone

Rebecca J. Rosen
Apr 17, 2014

For years, sustainability and consumer advocates alike have criticized the electronics industry for the so-called "bundled" nature of our devices: If your phone's speakers start making weird noises, you're just going to have to replace the whole darn thing. Components are glued, wired, soldered, and screwed together in ways that makes replacing any one a hassle. But this week, Google is showcasing a different vision for the future: Project Ara, an effort to create a phone whose components could just snap in and out, replaced when one breaks or a better version becomes available.

Verizon snagged highest slice of phone activations last quarter

Lance Whitney
Apr 17, 2014

Verizon outshined its mobile rivals last quarter with the largest share of phone activations, according to a survey report released Thursday by research firm Consumer Intelligence Research Partners. Among US carriers, Verizon accounted for 35 percent of all activations, followed by AT&T with 28 percent, T-Mobile with 15 percent, and Sprint with 9 percent. Collectively, all other regional and prepaid carriers made up the remaining 13 percent.

Storytelling Q&A With A CSR Expert

Brigid Milligan
Apr 16, 2014

I recently connected with Susan McPherson (@susanmcp1), head of communications consultancy McPherson Strategies, to discuss the role of corporate storytelling in CSR and sustainability initiatives. Susan, named one of the “Smartest Women on Twitter” by Fast Company magazine and the founder of the popular bi-weekly #CSRChat, has spent her career focusing on the intersection between brands and social good.

How Colors Affect Your Purchase Decisions

Spencer Ploessl
Apr 16, 2014

What color signal does your brand project? With the average human brain processing visuals 60,000 times faster than text, it's important for brands to recognize the important role that color plays in purchasing decisions.

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