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Davis ThinkingDavis Thinking } analysis and interpretation

Books Unbound

Books Unbound

Friday, August 27, 2010

There may be more bears in publishing than there are on Wall St. This isn’t new to the current recession; as Ken Auletta recently noted in the New Yorker, “publishing exists in a continual state of forecasting its own demise.” Now add to that traditional gloomy propensity today’s market conditions - a period when most industries are wrestling with digital disintermediation and even wholesale redefinitions of function. You get a complete meltdown.

The Mormon Brand: A Sound Investment

The Mormon Brand: A Sound Investment

Thursday, August 5, 2010

Mormons and The Church of Jesus Christ of Latter-day Saints, or LDS - not to be confused with LSD(!) - have been on my my radar screen lately. It has nothing to do with HBO's popular drama Big Love or Mitt Romney's failed presidential campaign. Rather, LDS has embarked on a brand image campaign which, upon a closer look, is much more than a polished, high-gloss initiative aimed at a younger generation of potential disciples. In fact, it is both a timely move for a marketplace in search of answers and a bold competitive move among religious institutions.

Coming Soon to a Theater Near You – Nothing Much

Coming Soon to a Theater Near You – Nothing Much

Wednesday, August 4, 2010

This past weekend, the Wall Street Journal included a neatly illustrated article by Joe Queenan on the dearth of imagination in Hollywood in 2010. The Worst Movie Year Ever? lamented recent storytelling efforts in Tinstletown, painting a picture of movie theaters around the country where audiences sit “listlessly through a series of lame, mechanical trailers for upcoming films that look exactly like the DOA movies audiences avoided last week.” I’m familiar with the feeling that the popcorn is the only thing to be happy about in theaters this summer. But as I was thinking about it, I started to wonder: is Queenan simply describing the state of entertainment, or is he actually providing a metaphor for the state of business lately?

Boston Globe Trek Redefines Digital for Newspaper Industry

Boston Globe Trek Redefines Digital for Newspaper Industry

Wednesday, July 14, 2010

The Boston Globe recently launched a digital scavenger hunt that further blurs the lines between physical and digital spaces, news and entertainment, and social and traditional media. Boston Globe Trek is a prime example of innovation within an industry struggling to reinvent itself, and other news organizations should take note.

Perspectives on The Decision: We Needed a New King

Perspectives on The Decision: We Needed a New King

Friday, July 9, 2010

LeBron could manage and leverage his announcement as he did not just because of his remarkable talent...not just because of the dynamics and finances of the trade...not just because powerhouse stars can now "go direct" to fans. He could do so because our present cultural moment requires a new king, an elevated god, and triumphant hero.

Perspectives on The Decision: LeBron Owned It

Perspectives on The Decision: LeBron Owned It

Friday, July 9, 2010

The kid owned it.  At a cultural moment when no one owns anything -- from BP execs to Wall Street banking honchos to members of Congress to sad little Lindsay Lohan -- this twenty-something kid sat down one-on-one, took a deep breath, and owned his decision. He's not responsible for the recession, for Cleveland's identity crisis, for salivating and hyperventilating media.  He didn't hide behind a lawyer or an uber-agent/agency.  He made a controversial decision about his life, and he announced it personally. Criticism comes with the territory, but he didn't hide.

Perspectives on The Decision: The King is Dead

Perspectives on The Decision: The King is Dead

Brian Canning
Friday, July 9, 2010

LeBron James is a tease. Instead of Tiger’s plethora of women, LeBron toyed with ESPN, Twitter, Bing, VitaminWater, McDonald’s, Sprite, Nike, University of Phoenix, Cleveland, New York, New Jersey, Chicago, Miami, old media, new media, journalistic integrity and the general public at large. And it backfired.

At Issue } essential reading

Solving Complex Problems Through Design

Steve Baty
Sep 2, 2010

What is it about design that makes it so well suited to solving complex problems? Why is design thinking such a promising avenue for business and government tackling seemingly intractable problems?

Winning Strategies Start With The End In Mind

Scott Davis and Fred Geyer
Sep 2, 2010

What does winning look like at your organization? Defining success may sound simple, but few strategic plans come to grips with this question. Instead, management teams fall back on broad-brushed vision statements. "To be the best ... the biggest ... the leading ..." that lack the specificity employees need to implement the strategy or provide the benchmarks that leaders can use to measure progress. Should growth strategies be visionary? Certainly. But they should also be concrete. That's what Plan to Win is all about.

Customer Loyalty: Warmth, Competence Are Key

Chris Malone
Sep 2, 2010

We've all had the experience of knowing someone we would recommend for a job but wouldn't bring home to dinner. The reverse is also familiar: There is someone we're happy to have to dinner but wouldn't recommend for a job. In the first instance, we're sure our colleague is competent, but we feel no real personal bond. In the second instance, we respond to the warmth of our friend but don't feel he is competent for a particular role. According to a recent study of more than a thousand representative U.S. consumers, people respond to brands in much the same way they instinctively perceive and judge one another--on the basis of warmth and competence.

Why “The Conversation” Isn’t Necessarily a Conversation.

Ben McAllister
Sep 2, 2010

Most weekday mornings are fairly predictable: I make a pot of coffee; I walk the dogs with my wife, Eliza; I have a second cup of coffee while Eliza gets ready. This probably sounds familiar, as we all have our routines. But this is not where the predictability in my day ends. I check email on my phone to find a daily handful of mass mail from various research firms and business publications. Many of the articles within these emails (especially those targeted toward marketers) will be on the topic of social media. Perhaps this, too, is a normal part of your morning. If that’s the case, perhaps you have noticed the content of these emails is also a bit predictable.

A Look at the Numbers Behind America's Huge Demographic Shift

Chiqui Cartagena
Sep 1, 2010

With the arrival of Hispanic Heritage month, people in the media and marketing worlds have already started to talk about what the new Census results could reveal next year. Jackie Hernandez, the chief operating officer of Telemundo, speaks eloquently and passionately about the "New Now" which is her vision (supported by tons of data) of what lies ahead for these great United States.

Bringing a Brand to Life in Social Media

Brian Solis
Sep 1, 2010

In this installment we review the various aspects and formalities of bringing a brand alive, truly alive in social media. Everything begins with establishing the rules of engagement in order to define the boundaries, context, and objectives for conversations. Guidelines such as “don’t be stupid,” “use common sense,” “stay positive,” is not the most useful approach to steering representatives or consumer experiences. While many brands possess a brand style guide, many have yet to adapt it to the social Web.

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