Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



February 2, 2017

Economic

Best Brand Managers Beat the Markets

Davis Brand Capital

Companies Excelling in Overall Brand Management Outperformed Markets in 2016 by up to 7.6 percentage points

Strategic

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How to Avoid a Nonprofit Branding Nightmare

November 7, 2016 Fast Company

Strategic

The Brands That Make Customers Feel Respected

The truth about your business — what works, what doesn’t, and what needs to change — is usually not found…

November 2, 2016 Harvard Business Review

Economic

view all Economic posts


Economic

Best Brand Managers Beat the Markets

Companies Excelling in Overall Brand Management Outperformed Markets in 2016 by up to 7.6 percentage points

February 2, 2017 Davis Brand Capital

Cultural

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Cultural

About Me, Your Resident Millennial

What is it about the word “millennial” that is so cringe inducing? As a young woman living in…

November 28, 2016 Blair Smith

What’s In a Brand Name?

November 7, 2016 The New Yorker

Design

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Design

Kodak Revives Its Iconic Logo—and Gives It a Little Twist

Peter Oestrich never achieved the lionized status of design legends Paul Rand or Saul Bass, but his most…

October 24, 2016 Wired