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Davis ThinkingDavis Thinking } analysis and interpretation

Listomania

Listomania

Austin W. Moorhead
Thursday, April 10, 2014

Why do we need another brand list? There are plenty of lists. Half the Internet seems to be made up of lists… and not exactly the, ahem, intellectual fare. So why did Davis add yet another list –the Davis Brand Capital 25 – to the pile?

March Brand Madness

March Brand Madness

Teri A. Schindler
Monday, April 7, 2014

Along with the rest of the country, I’ve spent the last few weeks paying attention to college basketball. First the conference tourneys, now the NCAA tournament. But this year is different. And not just because of the number of temporary glass slippers.

Davis Brand Brief: March 2014

Davis Brand Brief: March 2014

Davis Brand Capital
Friday, March 28, 2014

Inspired by Women’s History Month and International Women’s Day, the March Davis Brand Brief explores the relationship between brands and women. Which brands understand women and which ones have more work to do? Share your thoughts with us on Twitter. #womenandbrands

Davis Brand Brief: February 2014

Davis Brand Brief: February 2014

Davis Brand Capital
Friday, February 28, 2014

This month, Davis released the fifth annual Davis Brand Capital 25 (DBC 25), which evaluates brand management and performance comprehensively.

Food “Labeling”

Food “Labeling”

Tuesday, February 18, 2014

A few weeks ago, I attended the Atlantic World Foodways Conference at the University of North Carolina, Greensboro.  The event was remarkable in quality and diversity of thought and an excellent example of partnerships between non- and for-profit organizations. In particular, The Fresh Market, a specialty grocer headquartered in Greensboro, is to be commended for co-sponsoring the event.

Assets, Equities and Owning the Future

Assets, Equities and Owning the Future

Thursday, February 13, 2014

Last month I was invited to speak to a diverse group of professional women. I explored the idea of “women and ownership” from both a literal, economic standpoint (think: real estate), as well as experiential, personal and emotional standpoints (think: accepting opportunity and the consequences of our decisions). How, I asked the group, can we truly own our lives, embrace our choices, create opportunities and drive change? Moreover, how do we own change itself?

Davis Names Top 25 Brand Leaders in 2013

Davis Names Top 25 Brand Leaders in 2013

Davis Brand Capital
Tuesday, February 11, 2014

Davis Brand Capital today released the 2013 Davis Brand Capital 25 ranking, which evaluates brand management and performance comprehensively. It is the only annual ranking of companies that demonstrates overall, balanced approaches to managing the full spectrum of brand and related intangible assets, providing an indicator of total business strength and effectiveness.

At Issue } essential reading

Facebook and Storyful launch a newswire that helps media find news content on the social network

Kaylene Hong
Apr 24, 2014

The FB Newswire platform aggregates content shared publicly on Facebook, which includes photos, videos and status updates from people who are witnessing major events live, typically in protests, elections or even during natural disasters.

Sea World Begins Recovery Post 'Blackfish' Documentary

Ted Marzilli
Apr 24, 2014

Sea World’s brand health is beginning to recover after a documentary highlighting the workplace death of a former employee and raising animal welfare questions caused a dip in US perception of the theme park.

Brand as culture as brand

Prasad Narasimham
Apr 24, 2014

People at the frontline make or break a brand. Harness their power well and you have a chance of delivering a memorable customer experience that drives brand preference.

Is The Future Of Television Social?

John Ellett
Apr 24, 2014

Today at the Brand Innovators’ Future of Television conference in New York, social media expert Ted Rubin will be sharing his perspective on the symbiotic relationship between TV and social media. In advance of his remarks I had a conversation with Rubin on his thoughts about why the two subjects are intertwined.

Designer Groceries Question Our Relationship With Brands

Mike Ellenbogen
Apr 24, 2014

Could the way you look at everyday brands be a mirror to yourself?

75% of Brands' Facebook Posts Are Photos, Study Says

Matt Petronzio
Apr 23, 2014

Ever since Facebook officially launched Timeline for businesses in 2012, brand marketers have found increasing success at engaging their audiences on the social network. But what do brands actually post? According to a new study from Socialbakers, single photos make up 75% of Facebook brand content worldwide. Since Facebook's design lends itself to visuals, that isn't too surprising — however, only 10% of brand posts are links, while text-only statuses comprise 6% of content.

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