Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



August 5, 2016

Strategic

Mastercard’s Forward Thinking Strategy

Davis Brand Capital

Mastercard recently lost a capital letter and redesigned its iconic, two-tone logo.

Strategic

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Chinese Laundry Initiates Re-branding Plan

August 22, 2016 Women's Wear Daily

Calculating the ROI of Customer Engagement

August 22, 2016 Harvard Business Review

Economic

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Economic

Pfizer to Buy Medivation for $14 Billion

Pfizer Inc. said Monday that it had agreed to buy biotech MedivationInc. for about $14 billion, in a…

August 22, 2016 The Wall Street Journal

Home Depot, TJX Cos. Buck Retail Trends

August 17, 2016 Wall Street Journal

Cultural

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How Musical.ly Became a Pop Culture Phenomenon

August 19, 2016 Fast Company

Design

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Sentry Unveils New Brand Identity With Updated Logo

August 19, 2016 The Portage County Gazette