Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

Virgin Aims to Take on Tesla and Make Electric Cars ‘Sexy’

Virgin founder Richard Branson was in Miami this week to support the Virgin Racing team competing in Formula E, the world’s first fully electric motor racing series and a spin-off of Formula 1, the world’s most popular motor sport.

More than a chance to pursue his love of racing, he told Bloomberg TV (watch below) from the sidelines of the March 14 race that Virgin Racing engineers are researching and developing an electric car that might someday compete with fellow billionaire Elon Musk’s Tesla brand.

As Branson wrote from the first Formula E event in the US, “I believe this sport is the future of motorsport, and electric cars are the future of motoring.”

“We have teams of people working on electric cars,” Branson told Bloomberg. “So you never know—you may find Virgin competing with the Tesla in the car business as we do in the space business. We will see what happens.”

Hence the importance of the Formula ePrix for making electric cars cools. As he tweeted in reference to his rival, Elon Musk “is doing a great job for awareness & adoption of electric cars. Formula E will make electric cars sexy.”

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