Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

How TOMS Creates “Customers For Life”

Since 2006 TOMS has given more than 15 million pairs of new shoes to children in need and helped restore sight to over 250,000 people. It has over 100 Giving Partners in over 70 countries around the world, focusing on how best to integrate shoes into larger community development programs in health, education and well-being.

At the recent ANA Digital conference the company’s chief digital officer Zita Cassizzi shared how TOMS is also innovating in connecting with its passionate base of customers to create customers for life.

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