Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

Tech Giants Team Up to Fix Typography’s Biggest Problem

Fonts have a serious image problem. A font that looks great on your Mac might look bloated on mom’s Chromebook or blocky on a friend’s Nexus 6. Send them a funny listicle and they might never find out why No. 11 will amaze them, because the type is such a nightmare they don’t bother reading.

Variable fonts solve this by adapting fluidly, in real-time, to look great on any device or platform. They also save space, by providing the flexibility of multiple fonts in a single file. The ideas behind variable fonts have been around awhile, but the technology has only now caught up with them. Even if you’re not a developer or a typography nerd, this is a big deal.

read original article


Related Thinking


How to Avoid a Nonprofit Branding Nightmare

November 7, 2016


About Me, Your Resident Millennial

November 28, 2016


Best Brand Managers Beat the Markets

February 2, 2017