Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



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Davis Names Top 25 Brand Leaders for 2012

by Davis Brand Capital on May 7, 2013 in strategic

Top-performing Brand Managers Beat Both Dow and S&P 500 in 2012Apple Again Takes #1 Spot on List Dominated…

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JC Penney and the Courage of Relevance

by Patrick T. Davis on June 1, 2012 in strategic

In what can be described only as a singularly courageous move, the new JCPenney unveiled a Father’s Day…

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How Google Will Shape CMO Strategy

by Patrick T. Davis on April 9, 2012 in strategic

Slate’s Farhad Manjoo recently provided a helpful overview of Google’s “grand plan”, one that focuses the company on…

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