Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



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Cultural

496 results

About Me, Your Resident Millennial

by Blair Smith on November 28, 2016 in cultural

What is it about the word “millennial” that is so cringe inducing? As a young woman living in…

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What’s In a Brand Name?

by Michael Phelan on November 7, 2016 in cultural

In October of 1955, a marketing researcher at Ford named Robert Young wrote the poet Marianne Moore a…

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Infographic: Multicultural Millennials Take Brand Loyalty Seriously

by Michael Phelan on November 7, 2016 in cultural

Multicultural millennials make up nearly half of the demographic. And new research from Buzz Marketing Group sheds light…

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What’s in a Brand? The Mutual Impact of Brand Equity and Corporate Reputation

by Michael Phelan on November 2, 2016 in cultural

Why is it that some brands can endure years of bad press without losing substantial sales? Similarly, how…

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More Wretched News for Newspapers as Advertising Woes Drive Anxiety

by Michael Phelan on October 28, 2016 in cultural

The gloom began earlier this month, when Gerard Baker, the editor in chief of The Wall Street Journal,…

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Discussions on Digital: How Large and Small Companies Build a Digital Culture

by Michael Phelan on October 26, 2016 in cultural

Building a digital culture has emerged as a key challenge for companies looking to thrive in the modern…

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Adweek’s Brand Genius Class of 2016: Meet Marketing’s Most Talented 10

by Michael Phelan on October 24, 2016 in cultural

As the most contentious presidential race in modern history grinds to its end, it seems like Americans can’t…

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The Comprehensive Business Case for Sustainability

by Michael Phelan on October 21, 2016 in cultural

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. These…

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The Quest for Quality In Fresh-Food Retailing

by Michael Phelan on October 19, 2016 in strategic

Just a few years ago, European consumers in search of high-quality fresh food would never even have considered…

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How Target and Amazon Are Changing the Rules of Retailing

by Michael Phelan on October 17, 2016 in cultural

The retail business is witnessing two potentially game-changing strategies: Retail chain Target is opening smaller stores in urban…

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Not Your Father’s McNuggets: How Famous Foods Have Changed

by Michael Phelan on October 17, 2016 in cultural

Food makers and restaurants are always hustling to tailor their products to the latest trends in health, hoping…

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How Marketing Changes When Shopping Is Automated

by Michael Phelan on October 14, 2016 in cultural

Much of marketing is premised on companies delivering messages to customers to influence their purchases and consumption. Indeed,…

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A Tear For a Clown: Ronald McDonald to Limit Appearances After Clown Scares

by Michael Phelan on October 12, 2016 in cultural

Well, at least we won’t be seeing one creepy clown so much. McDonald’s announced Monday that Ronald McDonald is…

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CoverGirl Just Hired A 17-Year-Old Guy To Be The Face Of The Brand

by Michael Phelan on October 12, 2016 in cultural

Meet James Charles, a 17-year-old aspiring makeup artist from New York who has already made quite the name…

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Branding Artificial Intelligence

by Michael Phelan on October 10, 2016 in cultural

Artificial intelligence (AI) is now a reality, and want it or not, it soon will be part of…

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Beware the ‘Authenticity Trap’ When Marketing to Millennials

by Michael Phelan on October 10, 2016 in cultural

I have a mantra when it comes to marketing: Brands don’t influence people, people do. In today’s complicated…

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I Drank Coffee Like a Gilmore Girl

by Michael Phelan on October 7, 2016 in cultural

“I should’ve brought coffee to wait for this coffee,” my neighbor lamented. And: Same. It was early—and I…

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Branding Once Meant Logos. Today, It Means AI

by Michael Phelan on October 3, 2016 in strategic

When was the idea of a brand born? Maybe it’s always been with us—or evenbefore us. That’s the…

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The Colorado Weed Industry Has to Stop Calling Products “Candy”

by Michael Phelan on October 3, 2016 in cultural

Colorado is rolling out new regulations for retail marijuana packaging sold within the state. Starting on October 1, all…

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Weird’s Worth

by Michael Phelan on September 28, 2016 in cultural

About 15 years ago, an independent bookseller in Texas went to battle against the specter of mega-bookstore invasion.…

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The Keys to Unlocking the Millennial Mindset

by Michael Phelan on September 28, 2016 in cultural

According to the U.S. Census Bureau’s International Database, Millennials make up one-fourth of the planet’s population, which translates…

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The Oral History of Tinder’s Alluring Right Swipe

by Michael Phelan on September 28, 2016 in cultural

In the four years since Tinder’s launch, the right swipe has become the prevailing signifier of our generation—shorthand…

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Chipotle Gave Away Tons of Free Food to Fix Its Battered Image. It Didn’t Work.

by Michael Phelan on September 26, 2016 in cultural

As Chipotle’s summer rewards program comes to a close, the results are looking less than positive. In July,…

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New Insights For New Growth: What It Takes to Understand Your Customers Today

by Michael Phelan on September 23, 2016 in cultural

What do Unilever, Philips, Amazon, and Netflix have in common? At first sight, nothing much. They compete in…

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Swedish Fashion Retailer H&M Maps Out Sustainable Growth Strategy

by Michael Phelan on September 23, 2016 in cultural

Since its founding in 1947, Swedish retailer H&M has grown to define fast-fashion in the highly competitive and…

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The Challenge Of Making a Sequel To The Most Effective Movie Marketing Campaign Ever

by Michael Phelan on September 21, 2016 in cultural

A lot of people hated The Blair Witch Project. Obviously, a lot of other people loved it—so much…

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Brand Equity: Top Brands Consumers Associate With Positive Health and Wellness Impact

by Michael Phelan on September 19, 2016 in cultural

The U.S. is growing, aging and diversifying, which has a direct impact on consumer preferences. Ethnicity and culture…

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What the Shift to Online Video Means For Brands Targeting Millennials

by Michael Phelan on September 19, 2016 in cultural

How quickly is traditional television giving way to online video? Over the last five years, total cable subscribers…

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Kenzo’s First Perfume Commercial Is a Parody of Every Other Perfume Commercial

by Michael Phelan on September 14, 2016 in cultural

MTV just gave out the awards for the year’s best music videos last night, but I’m sorry, Kenzo’s…

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Black Lives Matter, The Brand

by Michael Phelan on September 14, 2016 in cultural

Black Lives Matter is one of the most widespread social justice movements of this decade—and it has galvanized…

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Brands Building Momentum with Canadians

by Michael Phelan on September 14, 2016 in cultural

Together, Millennials and Baby Boomers represent 55% of Canada’s population (27% and 28%, respectively) and a wealth of…

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IKEA’s Clever Ad Spoofing Its Social Media-Obsessed Customers

by Davis Brand Capital on September 12, 2016 in cultural

This commercial from IKEA shows a clever self-awareness about how tethered its customers have become to technology. One…

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Virtual and Augmented Reality Will Reshape Retail

by Davis Brand Capital on September 12, 2016 in cultural

Your camping trip is coming up. You and a friend go shopping for a tent. Spotting one you…

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Nation Branding: Perception Can Be Reality — So Manage It

by Davis Brand Capital on September 12, 2016 in cultural

“The fashion is unbelievable. The people are stylish and fit, and the beaches and nightlife are out of…

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Winning the Expectations Game in Customer Care

by Davis Brand Capital on September 9, 2016 in cultural

The customer, so the saying goes, is always right—and these days it’s increasingly evident that customers don’t hesitate…

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Abercrombie & Fitch’s Attempts to Rebrand Have Totally Backfired

by Davis Brand Capital on September 7, 2016 in cultural

The year is 1999. The summer is rolling into fall and Labor Day weekend is spent shopping for…

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How Herschel Happened

by Davis Brand Capital on September 2, 2016 in cultural

You’ve seen them around; you can’t help but see them around. On street corners, in crowded subway cars,…

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Inside the T.J.Maxx-ification of Major American Luxury Brands

by Davis Brand Capital on September 2, 2016 in cultural

Calvin Klein, Ralph Lauren, Coach, and Michael Kors: how they lost their status, and the new brands rising…

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Gatorade Goes Organic as PepsiCo Joins Natural-Product Push

by Davis Brand Capital on August 31, 2016 in cultural

PepsiCo Inc. is introducing a version of Gatorade that’s certified organic by the U.S. Department of Agriculture, testing…

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Major Brands Are Betting Big on Podcasts, and It Seems to Be Paying Off

by Davis Brand Capital on August 29, 2016 in cultural

Are branded podcasts the new branded blogs? Ten years ago, marketers rushed to create blogs in hopes the…

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The Brand Evolution Of “Rolling Stone” Magazine

by Davis Brand Capital on August 29, 2016 in cultural

Rolling Stone has been under media scrutiny lately for screwing up the basic tenets of journalism with “A…

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Facebook is Eating the World

by Davis Brand Capital on August 29, 2016 in cultural

Something really dramatic is happening to our media landscape, the public sphere, and our journalism industry, almost without…

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So Is It Blond or Blonde?

by Davis Brand Capital on August 26, 2016 in cultural

Since The Atlantic has been publishing so much about Frank Ocean lately, a colleague asked that someone clear…

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Lifestyle Benefit Beginning to Outweigh Traditional Luxury Stories

by Davis Brand Capital on August 24, 2016 in cultural

Few industries have reaped the benefits of customer loyalty as much as the luxury goods and services sector.…

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McDonald’s Healthy Meal: Will Consumers Bite?

by Davis Brand Capital on August 22, 2016 in cultural

Americans are becoming more health conscious, choosing food that is organic, packed with antioxidants and free of preservatives…

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Infographic: These Athletes and Brands Created the Most Social Buzz During Rio

by Davis Brand Capital on August 22, 2016 in cultural

From comedian Leslie Jones live tweeting for NBC to swimmer (and now national embarrassment) Ryan Lochte using Snapchat…

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How Musical.ly Became a Pop Culture Phenomenon

by Davis Brand Capital on August 19, 2016 in cultural

If you have a teenager, have been near a teen lately, or are just young at heart, chances…

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Q2 2016 Consumer Confidence Report

by Davis Brand Capital on August 17, 2016 in cultural

Global consumer confidence held steady in the second quarter of 2016 at 98, an index score that was…

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Olympics Give Rio a Chance to Rebrand

by Davis Brand Capital on August 17, 2016 in cultural

It may be one of the most stunning cities to host the Olympic Games, but Rio did not…

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American Households are Changing. So Should American News.

by Davis Brand Capital on August 17, 2016 in cultural

I grew up living in a house with my parents, brothers and grandparents. My grandparents taught me how…

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How Sundial Brands CEO Richelieu Dennis Is Challenging Segregation In The Beauty Aisle

by Davis Brand Capital on August 15, 2016 in cultural

There are few places in American life where putting up a sign separating ethnicities is considered even remotely…

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Leicester City FC and the Benefits of an Underdog Brand

by Davis Brand Capital on August 12, 2016 in cultural

Everyone loves it when a small competitor takes on a Goliath and wins. To understand how brands can accomplish…

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Ralph Lauren Is Losing the Battle for America’s Preppies

by Davis Brand Capital on August 12, 2016 in cultural

When Team USA trotted into Maracanã Stadium for the opening ceremony of the 2016 Rio Olympics, they were…

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A First: American Marketing Association Discusses the Future of Marketing With CMOs and Scholars

by Davis Brand Capital on August 12, 2016 in cultural

Every year, the American Marketing Association holds a Summer Conference (formerly known as the Summer Marketing Educators Conference)…

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Are You Ready To Flock?

by Davis Brand Capital on August 10, 2016 in cultural

I got my hair cut recently at a barbershop in Brooklyn that’s been in business for nearly 60…

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Cadillac is Your Great-Grandfather’s Car, and Here’s Why Its CMO is Cool With That

by Davis Brand Capital on August 8, 2016 in cultural

Uwe Ellinghaus hates clichés. As CMO of Cadillac, his main directive is to avoid them: no ads with…

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The Olympics Needs a New Business Model

by Davis Brand Capital on August 5, 2016 in cultural

The 2016 Summer Olympic Games are opening in Rio de Janeiro amid environmental and health concerns ranging from…

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Instagram Stories: Snapchat Imitation or a Statement of Intent?

by Davis Brand Capital on August 3, 2016 in cultural

Although the update has only been live for 24 hours and does not yet hold any features specifically…

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Is Werner Herzog’s New Film the Future of Branded Entertainment?

by Davis Brand Capital on August 1, 2016 in cultural

It’s been almost four years since PJ Pereira unleashed “The Beauty Inside” on the world. The years since…

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How Storytelling Can Add Meaning and Imagination to the Purchase

by Davis Brand Capital on August 1, 2016 in cultural

To some, “storytelling” is one of those buzzwords that will define this era of marketing. To others, it’s…

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A Face for Wild Turkey? Matthew McConaughey Writes the Ads, Too

by Davis Brand Capital on August 1, 2016 in cultural

Matthew McConaughey took a big swig of bourbon and nestled deeper into a hotel penthouse sofa. Then, with…

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Nielsen TV: Becoming Fearless Marketers

by Davis Brand Capital on July 29, 2016 in cultural

Every marketer today is facing the same challenge: create messaging that stands out and captures the consumer’s attention—and…

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To Rebrand Itself, Greece Digs Deep Into Its Cultural DNA

by Davis Brand Capital on July 27, 2016 in cultural

The news out of Greece in the past several years has been pretty bad. An ongoing economic crisis…

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Don’t Call It a Comeback: Why Adidas’ Stan Smiths Are Everywhere

by Davis Brand Capital on July 27, 2016 in cultural

The coolest shoe on the street is a 44-year-old from an earlier era. The Adidas Stan Smith seems suddenly…

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Pokémon GO: Every Marketer’s Data Driven Dream

by Davis Brand Capital on July 20, 2016 in cultural

Nintendo is faced with a new brand identity dilemma: is it a gaming company, or a social network?

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Podcast: Did That Online Sneaker Ad Entice You to Buy? It’s Surprisingly Hard for Marketers to Tell.

by Davis Brand Capital on July 19, 2016 in cultural

Advertisers pay good money to reach potential customers as they read the news on their phones, or shop…

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McSweeney’s Meets Internet: A Little Publisher Survives Holding Tight to Its Eclectic, Literary Roots

by Davis Brand Capital on July 19, 2016 in cultural

What is McSweeney’s? If you know the name, you likely know it through McSweeney’s Internet Tendency, a daily…

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Tarnished Brand Doesn’t Give Consumers Right to Sue: GM Judge

by Davis Brand Capital on July 19, 2016 in cultural

Corporate scandal is like a spot of rot on a piece of fruit: Even if the rot hasn’t…

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The Nostalgia Trend in Marketing: Can Brands Enjoy the Same Success Second Time Round?

by Davis Brand Capital on July 18, 2016 in cultural

Nostalgia is an effective way for brands to connect to people, as they tap into the past with…

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Why Retail-Minded Marketers Are Intrigued by Pokemon Go’s Forthcoming Ads

by Davis Brand Capital on July 15, 2016 in cultural

Google Adwords, the digital giant’s paid search offering, has long been a go-to platform for ecommerce players looking to…

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Is New Mobile Reality Show “The Runner” The Future Of Brand Entertainment?

by Davis Brand Capital on July 13, 2016 in cultural

Back in 2000, Matt Damon and Ben Affleck sold a reality show concept to ABC, but it was…

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The 10 Best-Perceived Brands Among Consumers in 2016 (So Far)

by Davis Brand Capital on July 13, 2016 in cultural

When it comes to brands, familiarity doesn’t breed contempt, at least according to YouGov BrandIndex, which released its…

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Airbnb is Facing an Existential Expansion Problem

by Davis Brand Capital on July 12, 2016 in cultural

Surprisingly, the new Airbnb ad campaign exhorts you not to be a tourist: “Don’t go to Paris, don’t…

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Infographic: Consumers Don’t Mind Hearing From Brands on Messaging Apps

by Davis Brand Capital on July 12, 2016 in cultural

With apps like Facebook Messenger, WhatsApp and Snapchat vying with conventional SMS to be the preferred texting method,…

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Why Chipotle’s Challenges May Go Beyond Food Safety

by Davis Brand Capital on July 8, 2016 in cultural

Legions of customers have been steering clear of Chipotle after a series of food contamination scares made them…

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Food Giants Set Their Sights on Organic, Natural Companies

by Davis Brand Capital on July 8, 2016 in cultural

Danone SA’s $10.4 billion takeover of WhiteWave Foods Co. is the latest in a flurry of food industry…

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Hillary Clinton Meets Content Creators

by Davis Brand Capital on July 8, 2016 in cultural

In 2008, the weekly Presidential radio address that Franklin Delano Roosevelt pioneered moved to YouTube. It skipped television…

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The Evolution of Social Technologies

by Davis Brand Capital on July 6, 2016 in cultural

Since the dawn of the social-technology era, executives have recognized the potential of blogs, wikis, and social networks…

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Grocery Brands Flock to Ads Informed by Your Real-World Shopping

by Davis Brand Capital on July 6, 2016 in cultural

From toothpaste brands to lipstick makers, marketers of consumer packaged goods are jumping at the chance to target…

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How the Olympics’ New Advertising Rules Will Impact Athletes and Brands in Rio

by Davis Brand Capital on July 5, 2016 in cultural

The International Olympic Committee (IOC) shook up the rules for advertising for Rio 2016 when it announced changes…

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July 4th by the Numbers

by Davis Brand Capital on June 29, 2016 in cultural

For backyard grillers, the Fourth of July means a lot of delicious food purchases. As Americans fire up…

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Public Radio’s Existential Crisis

by Davis Brand Capital on June 29, 2016 in cultural

Old hosts die hard in public radio. When 73-year-old Garrison Keillor retires as host of “A Prairie Home…

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Adidas And Kanye West Are Expanding Yeezy Partnership To Retail Stores And Sports

by Davis Brand Capital on June 29, 2016 in cultural

While everyone is still talking about Kanye making naked wax models of celebrities, Adidas is doubling down on…

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Nike Spends Billions On Marketing, But Millennials Still Like Toms More

by Davis Brand Capital on June 27, 2016 in cultural

Nike is one of the most admired and prolific marketers of the past generation, revered for its big…

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Celebrity Death Casts Shadow on Hot Jeep Brand

by Davis Brand Capital on June 27, 2016 in cultural

Jeep, which has been a star performer for Fiat Chrysler Automobiles, has suddenly become a public relations problem…

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How Brands Can Help the Summer Olympics—and Brazil—Thrive Again

by Davis Brand Capital on June 27, 2016 in cultural

As an agency leader in Brazil, I see that we’re on the verge of a very exciting time…

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Elections & Branding

by Davis Brand Capital on June 24, 2016 in cultural

This election “season” has given us pretty much everything, a good majority of it unwanted. Everyone is well…

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How Subarus Came to Be Seen as Cars for Lesbians

by Davis Brand Capital on June 24, 2016 in cultural

How do you advertise a car that journalists describe as “sturdy, if drab”? That was the question faced…

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Understanding Your Brand’s Personality

by Davis Brand Capital on June 24, 2016 in cultural

Our fundamental character, disposition, outlook, and spirit are qualities we can usually perceive all the way back in…

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Real Influencer Insights from the Front Lines of Activision, Taco Bell and Petco

by Davis Brand Capital on June 22, 2016 in cultural

How can brands navigate the changing landscape of influencer marketing? At a featured panel at Social Media Week…

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Dizzying Rate of Innovation Can Hurt Brand’s Relationship With Customers

by Davis Brand Capital on June 22, 2016 in cultural

Earning commitment from consumers requires honesty and trust from brands, but it also takes steady innovation and careful…

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Day in the Life: SoulCycle’s Brand Chief Takes Us ‘Sweatworking’

by Davis Brand Capital on June 22, 2016 in cultural

While it’s not a requirement for SoulCycle employees to ride every day, it’s basically a necessity for Gabby…

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For Brands, Live Video Streaming and Music Festivals Have Customers in Sync

by Davis Brand Capital on June 20, 2016 in cultural

As the weather heats up, a playlist of hit summer singles fuels dance parties and outdoor music festivals…

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Why Companies Are Becoming B Corporations

by Davis Brand Capital on June 20, 2016 in cultural

The landscape of American corporations is changing. Since the financialization of the economy in the late 1970s, corporate…

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ANA Moves to Eliminate Bias Against Women From Ads and Media

by Davis Brand Capital on June 20, 2016 in cultural

The Association of National Advertisers and its Alliance for Family Entertainment are out to eliminate bias against women…

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The First Big Company to Say It’s Serving the Legal Marijuana Trade? Microsoft.

by Davis Brand Capital on June 17, 2016 in cultural

As state after state has legalized marijuana in one way or another, big names in corporate America have…

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State of the News Media 2016

by Davis Brand Capital on June 17, 2016 in cultural

Eight years after the Great Recession sent the U.S. newspaper industry into a tailspin, the pressures facing America’s…

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What Voice-Powered Search Means for Consumers and Brands

by Davis Brand Capital on June 17, 2016 in cultural

Whether we realize it or not, search is embedded in our daily activities—it’s on mobile, cloud-connected game consoles…

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Archie Comics CEO Jon Goldwater On Taking The “Dusty, Neglected” Brand Into The Future

by Davis Brand Capital on June 15, 2016 in cultural

Archie Comics CEO and Publisher Jon Goldwater doesn’t mince words when he talks about the state of the…

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The Funny Business of Branding

by Davis Brand Capital on June 15, 2016 in cultural

‘What do you do?’ A common question in the modern world where work often defines us to new…

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How Does “Creativity” Translate Across Different Cultures?

by Davis Brand Capital on June 15, 2016 in cultural

What is creativity? What does it mean to be creative? And, assuming you can come up with your…

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How One Company’s Mascara Became a Symbol of Political Protest

by Davis Brand Capital on June 14, 2016 in cultural

Talking about mascara in the same breath as torture is a bold and, at first glance, perhaps ill-advised…

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The Major Marketing Issue of the 21st Century Isn’t What You Think It Is

by Davis Brand Capital on June 13, 2016 in cultural

It’s time for a change. CMOs should devote their time to what I believe is the major marketing…

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Shh! Don’t Tell the Customers that Their Solar Panels Will Save Them Money

by Davis Brand Capital on June 13, 2016 in cultural

Slogans akin to “Save money while you save the planet!” and “Save green while you go green!” reveal…

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The Ad Campaign that Convinced Americans to Pay for Water

by Davis Brand Capital on June 13, 2016 in cultural

Even if they could afford it, many people would balk at the thought of paying $10,000 for a…

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And The Brand Played On: How Tech Icons Polaroid And RCA Live On Through Licensing

by Davis Brand Capital on June 10, 2016 in cultural

The owner of a new rainbow-emblazoned camera peers through its tiny viewfinder and pushes a shutter button. A…

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Giving Back: How Some Brands are Making a Difference

by Davis Brand Capital on June 10, 2016 in cultural

Today’s business environment is composed of brands vying for attention from consumers and businesses as well as organizations…

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iHeartMedia and WeWork Will Target Entrepreneurs With Branded Podcasts

by Davis Brand Capital on June 10, 2016 in cultural

If radio is the “soundtrack for work,” then iHeartMedia and co-working networkWeWork are hoping to redefine the soundtrack…

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Facebook and Snapchat: The New Television

by Davis Brand Capital on June 8, 2016 in cultural

In a way, the story is as simple as two fractions. U.S. consumers are spending one-fourth of their…

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The Future Of Branding Is Debranding

by Davis Brand Capital on June 8, 2016 in cultural

As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The…

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Why is Everyone Talking About ‘tronc’?

by Davis Brand Capital on June 8, 2016 in cultural

Tribune Publishing, the parent company that owns several storied and proud newspapers in the US including the Chicago…

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The White House is Finally Prepping for an AI-Powered Future

by Davis Brand Capital on June 3, 2016 in cultural

Researchers disagree on when artificial intelligence that displays something like human understanding might arrive. But the Obama administration isn’t…

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Walmart Brings Back the Smiley Face in Ads and in Store

by Davis Brand Capital on June 3, 2016 in cultural

The Walmart smiley face is making a comeback, Walmart U.S. Chief Operating Officer Judith McKenna told a gathering…

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Goldfish Crackers Is Doubling Down on Its Support for LGBT Events This Summer

by Davis Brand Capital on June 3, 2016 in cultural

It might not be as important as the Supreme Court’s same-sex marriage ruling, Caitlyn Jenner posing in Vanity…

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How Social Tools Can Reshape the Organization

by Davis Brand Capital on June 1, 2016 in cultural

While social technologies have become ubiquitous in business, not all tools—or the benefits companies see from their use—are…

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Techies Are Trying to Turn the NBA Into the World’s Biggest Sports League

by Davis Brand Capital on June 1, 2016 in cultural

The Los Angeles Clippers were just getting used to being a good basketball team. After more than three…

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How Brands Became the Most Powerful Advocates in Today’s Battle for LGBT Equality

by Davis Brand Capital on June 1, 2016 in cultural

This spring, North Carolina and Mississippi came under fire for passing laws that many felt were discriminatory against…

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Tequila’s ‘Gold Rush’ Is Fueled by Luxury Brands

by Davis Brand Capital on May 27, 2016 in cultural

It used to be that luxury and tequila did not mix. Tequila shots and bad hangovers were a…

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Sugar’s Not Just Bad for You—It’s Bad for Coca-Cola’s Business

by Davis Brand Capital on May 27, 2016 in cultural

Now is not a great time to be in the sugar business. On the health front, Philadelphia is…

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Johnson & Johnson Struggles With Brand Image

by Davis Brand Capital on May 27, 2016 in cultural

After a series of costly court rulings forcing it to pay millions of dollars related to cancer deaths…

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‘No’ Lists on Labels Make Shoppers Say ‘Yes’

by Davis Brand Capital on May 26, 2016 in cultural

Stop worrying about what’s in your shampoo, moisturizer or deodorant. Product makers want you to focus on what…

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Is Apple Really at Risk of Becoming BlackBerry?

by Davis Brand Capital on May 25, 2016 in cultural

Noted developer Marco Arment said in a blog post this weekend that Apple is on track to fall into…

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Corporate America Chases the Mythical Millennial

by Davis Brand Capital on May 25, 2016 in cultural

If you’re reading this article voluntarily, you’re probably not a millennial, because everyone knows millennials don’t read news.…

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While the #PostitWars Rage, the Post-it Brand Soars

by Davis Brand Capital on May 25, 2016 in cultural

These days, the best advertising often isn’t even advertising at all. What started off as friendly banter involving…

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How Kohl’s is Tapping Into ‘Chewbacca Mom’s’ Viral Facebook Video

by Davis Brand Capital on May 24, 2016 in cultural

In a parking lot far, far away, Candace Payne became an unlikely viral sensation on Facebook after her…

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At Warby Parker, a Sense of Exclusion in a Low Price

by Davis Brand Capital on May 23, 2016 in cultural

According to the rules of modern marketing, every company, like every comic-book superhero or extreme villain, must be…

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The IoT Is Ushering in a New Era of Multilingual Communications

by Davis Brand Capital on May 23, 2016 in cultural

Translation’s future will call for increasingly high-speed services that are in keeping with the emergence of the mega-fast…

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McDonald’s Testing Fresh Ground Beef For Its Hamburger Patties

by Davis Brand Capital on May 20, 2016 in cultural

In yet another attempt to align with consumers’ shifting food preferences, McDonald’s is testing hamburgers made from fresh…

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The Smart Home is Stuck

by Davis Brand Capital on May 20, 2016 in cultural

Alphabet’s Nest subsidiary has been in the news recently for all the wrong reasons, whether for unpleasant management…

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What the AI Behind Alphago Can Teach Us About Being Human

by Davis Brand Capital on May 18, 2016 in cultural

Aja Huang Dips his hand into a wooden bowl of polished black stones and, without looking, thumbs one…

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What Do We Really Want Out of Facebook?

by Davis Brand Capital on May 18, 2016 in cultural

As you probably know, Facebook has been under fire for the way it edits its Trending Topics. Gizmodo reported earlier…

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Amazon’s Private Labels Could Hit Millennials’ Sweet Spot

by Davis Brand Capital on May 18, 2016 in cultural

Amazon’s reported shift into private label grocery offerings takes a page out the basic retail strategy book it’s aggressively pursued,…

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A Complete Guide to Brands’ Fashion Week Changes

by Davis Brand Capital on May 16, 2016 in cultural

Another day, another headline relaying a brand’s intention to change its fashion week format in some significant way.…

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Creator Brands: Brands That Make Culture

by Davis Brand Capital on May 16, 2016 in cultural

At their most powerful, brands actually make culture. Creator brands, let’s call them. Nike changed the way we…

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Lilly Singh’s Road Map for Building a Brand Beyond YouTube

by Davis Brand Capital on May 16, 2016 in cultural

With more than 8 million subscribers, the L.A.–based vlogger Lilly Singh—aka ||Superwoman||—is one of YouTube’s biggest draws, attracting…

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Globalization For the Little Guy

by Davis Brand Capital on May 13, 2016 in cultural

Globalization was once driven almost exclusively by the world’s governments, large multinational corporations, and major financial institutions. But…

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Experience, Not Expense: The Evolving Definition of Luxury Brands

by Davis Brand Capital on May 13, 2016 in cultural

Luxury used to mean flashy handbags, fine furs and five-star hotels. Yet in the era of modern style,…

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Does The Placebo Effect Influence Consumer Product Purchases?

by Davis Brand Capital on May 12, 2016 in cultural

Novices play better golf when they have expensive brand name equipment, research shows. Brand name products alleviate some…

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Craft Beer Style Preferences Start and End With the Consumer

by Davis Brand Capital on May 11, 2016 in cultural

Looking for something different in the beer aisle? Chances are pretty high that you won’t have to look…

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How Marvel’s Brand Expanded As Far As Their Universe

by Davis Brand Capital on May 11, 2016 in cultural

Marvel’s brand evolution can be described as amazing, incredible, and even uncanny. Watch the video and learn why.

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Data Tells Why Brands Lag And Drag On Mobile

by Davis Brand Capital on May 11, 2016 in cultural

Most mobile users look at their email on the phone or glance at Facebook posts within 29 minutes…

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Volkswagen: Why Turnaround Hopes Are Building

by Davis Brand Capital on May 9, 2016 in cultural

The tunnel has been long and the fumes noxious, but light is dimly emerging in the investment case…

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Five Priorities for Competing in an Era of Digital Globalization

by Davis Brand Capital on May 9, 2016 in cultural

As digital flows command a growing share of trade and economic growth, executives must answer new questions. Globalization,…

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Infographic: Here’s How Gen Z Girls Prefer to Shop and Socialize Online

by Davis Brand Capital on May 9, 2016 in cultural

Millennials are still the demographic du jour, but that’s going to change soon. Enter: Gen Z. The youngest…

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Global vs. Local: The Choice is Clear for Fresh and Packaged Foods

by Davis Brand Capital on May 6, 2016 in cultural

Consumers around the world really care about brand origin. And why wouldn’t they? Shoppers, by and large, have…

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KFC’s Edible Nail Polish Brings Whole New Meaning to ‘Finger-Lickin’ Good’

by Davis Brand Capital on May 6, 2016 in cultural

There’s a precedent for beauty products inspired by fast food: Last year Burger King Japan released a cologne…

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The Dehumanization of Facebook Messenger

by Davis Brand Capital on May 6, 2016 in cultural

I used to answer ever message. Not any more. When Messenger buzzes, now I don’t know if it…

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Sneakers and ‘Featured Hotties’: A Guide to Streetwear Media

by Davis Brand Capital on May 5, 2016 in cultural

From the buzz around Kanye West’s fashion line to the rise of brands like Supreme, urban streetwear has…

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Millennials Change the Complexion of the Beauty Business

by Davis Brand Capital on May 4, 2016 in cultural

The latest results from Estée Lauder Cos. and Coty Inc. exposed a shift in the beauty business: Millennials…

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State of the News Media 2015

by Davis Brand Capital on May 4, 2016 in cultural

Call it a mobile majority. At the start of 2015, 39 of the top 50 digital news websites…

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Time Spent Searching Declines As Mobile Overtakes Desktop

by Davis Brand Capital on May 4, 2016 in cultural

Advertisers are looking for ways to build a longer relationship per search session with consumers. While the shift…

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Can American Retailers Kick Their Discounts Addiction?

by Davis Brand Capital on May 2, 2016 in cultural

Rampant discounting at American retailers is creating a race to the bottom, shrinking profit margins and diminishing brand…

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Ringling Bros. Elephants’ Final Performance: Facebook Live Stream Plays Last Show In Providence

by Davis Brand Capital on May 2, 2016 in cultural

Elephants are no longer performers in the Ringling Bros. and Barnum & Bailey Circus. After centuries of putting…

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Want To Build A Consumer-Generated Brand Community? A Gold Award-Winning Example

by Davis Brand Capital on May 2, 2016 in cultural

The path to success has been turned upside down and inside out. Once upon a time, businesses ran…

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L’Oréal Goes for Empowerment Message With #lovemycolor Campaign

by Davis Brand Capital on May 2, 2016 in cultural

L’Oréal is looking to empower black women in its latest campaign #LoveMyColor, designed to help the relaunch of its…

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McDonald’s is Testing Preservative-Free Chicken McNuggets

by Davis Brand Capital on April 29, 2016 in cultural

McDonald’s is testing Chicken McNuggets that are made without artificial preservatives. The fast food giant says it began…

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Adidas Sneaks Up on Nike

by Davis Brand Capital on April 29, 2016 in cultural

It’s not just soccer kicking Adidas into shape, it’s style. Amid any gathering of millennials in London or New York,…

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Snapchatters Are Now Watching 10 Billion Videos Every Day

by Davis Brand Capital on April 29, 2016 in cultural

Snapchat is officially part of the 10 billion club. Today, Bloomberg reported that 10 billion videos are now…

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Effective Branding Is In The Details

by Davis Brand Capital on April 27, 2016 in cultural

Whether you are a company looking to distance yourself from your competitors or a career-minded professional looking to…

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It’s Official: Millennials Have Surpassed Baby Boomers to Become America’s Largest Living Generation

by Davis Brand Capital on April 27, 2016 in cultural

The term “millennial” comes with many connotations. They like socialism. They don’t eat breakfast cereal. They save more…

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Red Gold Leads the Clean Label Movement to Promote Product Transparency

by Davis Brand Capital on April 27, 2016 in cultural

Red Gold, whose mission is to produce the world’s freshest, best tasting tomato products, has maintained a steadfast…

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‘It Works So Well’: Brands Sound Off on Live Streaming

by Davis Brand Capital on April 26, 2016 in cultural

Brands went all in on Periscope when it launched last March. The live streaming app attracted a range of…

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With ‘Lemonade,’ Beyonce Proves She’s the Queen of Branding

by Davis Brand Capital on April 25, 2016 in cultural

If you were lucky enough to see Beyonce’s epic 60-minute long reckoning with husband Jay Z on HBO…

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Infographic: How Women Want to Interact With Brands Online

by Davis Brand Capital on April 25, 2016 in cultural

According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to…

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The Future of Advertising Is … ‘Broad City’ Emoji?

by Davis Brand Capital on April 25, 2016 in cultural

We, the people of the internet, love emoji. We use them to joke. We express how we feel.…

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Samsung Profiles Athletes From Struggling Nations in Olympics Film

by Davis Brand Capital on April 22, 2016 in cultural

In the run up to the Rio Olympics, plenty of brands will be featuring high profile Olympic athletes…

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Walmart Outlines Whole Systems Approach for Global Responsibility

by Davis Brand Capital on April 22, 2016 in cultural

Walmart’s ninth annual Global Responsibility Report outlines the company’s “whole systems” approach to advancing responsibility in key areas of opportunity,…

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Cheerios’ Tweet on Prince is Latest Brand Faux Pas

by Davis Brand Capital on April 22, 2016 in cultural

Will brands ever learn? The death of a celebrity always creates a wellspring of emotion onTwitter, and news…

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What Netflix and BuzzFeed Can Teach Brands About Building Seamless Experiences

by Davis Brand Capital on April 18, 2016 in cultural

Remember when binge watching was an indulgence reserved for a sick day or snowstorm? Well, those days are…

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Is the Era of the Brand Mascot Over?

by Davis Brand Capital on April 18, 2016 in cultural

Is your marketing team dreaming of creating the next Green Giant? Bad news: It’s no longer possible to…

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Nielsen 360° Gaming Report: Mobile, Esports and VR Expand and Increase Engagement

by Davis Brand Capital on April 18, 2016 in cultural

The definition of “gaming” continues to evolve, and mobile gaming is playing a large role in broadening traditional…

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Customization is the Next Front For Luxury Retailers

by Davis Brand Capital on April 15, 2016 in cultural

While working in the financial services industry in 2012, Nikunj Marvania realized he had a serious issue —…

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Tantalizing Trade Off: VOD Viewers Don’t Mind Watching Ads for Free Content

by Davis Brand Capital on April 15, 2016 in cultural

The rise of video-on-demand (VOD) programming choices is not only a great benefit to viewers—it also opens more…

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Why Do Older People Love Facebook? Let’s Ask My Dad.

by Davis Brand Capital on April 15, 2016 in cultural

When Facebook was born in 2004, the oldest baby boomers were in their late 50s, and older members…

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Luxury Branding for Today’s Woman: What Has to Change

by Davis Brand Capital on April 13, 2016 in cultural

Luxury fashion needs a refresh: it has become a short-lived thrill that never delivers on its perfect promise.…

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The Company That Brought You Talking Barbie Will Now Help You Make A Chatbot

by Davis Brand Capital on April 13, 2016 in cultural

As chatbots are increasingly being used by brands to communicate with customers, ToyTalk aims to make that conversation…

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Pepsi-Cola Sign in Queens Gains Landmark Status

by Davis Brand Capital on April 13, 2016 in cultural

The Pepsi-Cola sign in Long Island City — a dazzling swirl of red curlicue letters that evokes innocent…

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Cuba, the Brand

by Davis Brand Capital on April 11, 2016 in cultural

The types of fruit Angel Hernandez sells haven’t changed much over the last 48 years. There are still…

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The Fight for the Future of NPR

by Davis Brand Capital on April 11, 2016 in cultural

One day in May 2015, Eric Nuzum stood before a gathering of influential NPR trustees and board members,…

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The Daughters of Nigella

by Davis Brand Capital on April 11, 2016 in cultural

“I’m buying up loads of ginger shots,” said Ella Woodward, the British food blogger turned author, on a…

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What Wearable Manufacturers Think Women Want

by Davis Brand Capital on April 8, 2016 in cultural

If you’re looking to get away from athletics-inspired wearables, there are more options than ever, especially for women.…

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The Upcoming Social Media Evolution of Chat Bots and Conversational Apps

by Davis Brand Capital on April 8, 2016 in cultural

I’d like to start with a quote from Ted Livingston, founder and CEO of Kik: “Chat apps will…

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How Amazon Will Kill Your Local Grocer

by Davis Brand Capital on April 8, 2016 in cultural

Amazon’s done it to books. And electronics. And clothing. Now it wants to rule the grocery aisles. But Amazon still…

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Ikea Embraces Virtual Reality With Virtual Kitchen

by Davis Brand Capital on April 6, 2016 in cultural

Ikea is taking window shopping to a new level. The Swedish furniture chain has launched its first virtual…

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The Wheaties Box and the Why of Celebrity Endorsements

by Davis Brand Capital on April 6, 2016 in cultural

The Wheaties box might be the most iconic of celebrity endorsement vehicles. As this history explains, what started…

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How to Use Snapchat

by Davis Brand Capital on April 6, 2016 in cultural

We’re guessing you don’t use Snapchat. Sure, you’ve probably downloaded it; maybe you’ve sent one or two crappy…

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As Messaging Apps Boom, Brands Tiptoe In

by Davis Brand Capital on April 4, 2016 in cultural

Gatorade owns one of the iconic television moments of the Super Bowl, the dousing of the winning coach…

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Girl-Powered: Elizabeth Banks’ Comedy Site Is Open for Business and Brands

by Davis Brand Capital on April 4, 2016 in cultural

Elizabeth Banks is a rare Hollywood talent. We know she can act and make us laugh out loud…

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More Than a Spokeswoman: How Kerry Washington Is Forging True Partnerships With Brands

by Davis Brand Capital on April 4, 2016 in cultural

When she made her debut four years ago as ace D.C. crisis manager Olivia Pope on the ABC…

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Louboutin’s Nudes Collection Now Includes Flats

by Davis Brand Capital on April 1, 2016 in cultural

Designers often treat nude like it’s a synonym for light tan, thereby excluding women of color. So it’s…

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Urban World: The Global Consumers to Watch

by Davis Brand Capital on April 1, 2016 in cultural

Until the turn of this century, population growth generated more than half of all global consumption. But between…

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Oscar de la Renta: ‘Companies Should Aspire to Become Heritage Brands’

by Davis Brand Capital on April 1, 2016 in cultural

Although many brands have an overarching urge to bend over backwards for the millennial consumer, Oscar de la Renta…

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Can Kellogg Save Cereal by Selling It as a Snack Food?

by Davis Brand Capital on March 30, 2016 in cultural

Millennials are GRRREAT! That, anyway, is what Kellogg Co. is banking on to help revive soggy cereal demand.…

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Saving, Scrimping, and … Splurging? New Insights Into Consumer Behavior

by Davis Brand Capital on March 30, 2016 in cultural

For many people around the world, the economic downturn isn’t a thing of the past but rather a…

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Google and Apple: the High-Tech Hippies of Silicon Valley

by Davis Brand Capital on March 30, 2016 in cultural

For all the talk of “disruption” coming out of Silicon Valley, one thing that has tended to remain…

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Is Fashion Ready for the Experience Economy?

by Davis Brand Capital on March 28, 2016 in cultural

In 2015, rising wealth in China produced 120 million outbound tourists, who, together, spent about $229 billion on…

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Americans’ Views on Mobile Etiquette

by Davis Brand Capital on March 28, 2016 in cultural

Cellphones and smartphones have become a mainstay in the lives of many Americans, and this has introduced new…

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Keep it Simple

by Davis Brand Capital on March 28, 2016 in cultural

In this omnichannel shopping era, it is more important than ever to deliver a simplified shopping experience. Brands…

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Cage-Free Eggs May Be Golden Goose for Retail Profits

by Davis Brand Capital on March 25, 2016 in cultural

U.S. retailers adopting cage-free eggs sooner rather than later could gain a profit advantage over competitors. Retailers, including…

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Like the Rest of Society, Aerie Man Celebrates Men of All Shapes and Sizes

by Davis Brand Capital on March 25, 2016 in cultural

We can all agree that beauty and body standards are bad. Companies likeDove and Aerie are exceptionally good…

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Leading in the Digital Age

by Davis Brand Capital on March 25, 2016 in cultural

How disruptive will accelerating workplace automation be for organizations in the future? For decades, businesses have deployed technology…

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Meet The Natural Beauty Company That’s Making Advocacy A Selling Point

by Davis Brand Capital on March 23, 2016 in cultural

Gregg Renfrew, founder and CEO of the Santa Monica, California–based skin care company Beauty­counter, set out for Washington,…

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Discussions on Digital: The New World of Marketing

by Davis Brand Capital on March 23, 2016 in cultural

Brian Gregg, a partner in McKinsey’s San Francisco office who leads our consumer digital-excellence initiative, hosted a recent…

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How Tintin Became the Symbol of Solidarity in the Brussels Attacks

by Davis Brand Capital on March 23, 2016 in cultural

After three bomb blasts devastated Brussels Tuesday morning, killing at least 26 people and injuring more than 100,…

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Watch: Olivia Wilde Will Change the Way You Think About Down Syndrome

by Davis Brand Capital on March 21, 2016 in cultural

“PSA” isn’t usually a word that inspires goosebumps. But when you’re making a public service announcement about defying expectations, you…

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Michael Preysman on Iterating Everlane and ‘Fixing’ Fashion Retail

by Davis Brand Capital on March 21, 2016 in cultural

Michael Preysman was a 25-year-old with degrees in computer engineering and economics, and some experience in private equity,…

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The Modernization of the Chinese Consumer

by Davis Brand Capital on March 21, 2016 in cultural

The eyes of the world are on the Chinese consumer. Cooling economic growth, a depreciating currency, and a gyrating…

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Whole Foods Commits to New Chicken Standards

by Davis Brand Capital on March 18, 2016 in cultural

What came first, the chicken or the egg? At Whole Foods Market, the cage-free egg came first, but…

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Fashion & Luxury Goods in the Digital Era

by Davis Brand Capital on March 18, 2016 in cultural

Chloé’s President Geoffroy de la Bourdonnaye and Harvard Prof. Ryan Raffaelli were amongst industry experts who joined Prof.…

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Everything is Pawsome: The Rise of Pet Influencers Online

by Davis Brand Capital on March 18, 2016 in cultural

Loni Edwards had just settled into her seat with Chloe and her venti iced passion tea at a…

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SeaWorld to Phase Out Killer-Whale Shows, Captivity

by Davis Brand Capital on March 17, 2016 in cultural

Embattled amusement-park operator SeaWorld Entertainment said Thursday that the killer whales currently living at its facilities will be…

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Fitness Trackers Reveal the Damaging Pitfalls of the Modern Approach to Self-Improvement

by Davis Brand Capital on March 16, 2016 in cultural

Kaila Prins was excited when her office held a fitness challenge using the Nike Plus app. Employees would…

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Marketers Say Instagram’s New Facebook-Style Feed Could Help Improve Brand Experience

by Davis Brand Capital on March 16, 2016 in cultural

Soon, Instagram will no longer show posts in chronological order and instead serve up pictures and videos it…

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More Companies Sponsor Performers to Boost Brands

by Davis Brand Capital on March 16, 2016 in cultural

This week Gwen Stefani will be in Tokyo to play a rare concert without her band, No Doubt,…

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In the Future of Retail, We’re Never Not Shopping

by Davis Brand Capital on March 14, 2016 in cultural

Most retail outlets — whether conventional brick-and-mortar shops, digitally enhanced stores like Macy’s in the U.S. or Burberry in…

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@MichelleObama

by Davis Brand Capital on March 14, 2016 in cultural

The First Lady needed a turnip. By the fall of 2014, “Turn Down for What,” Lil Jon and…

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Infographic: The Video Sites Millennials Can’t Live Without (and the Ads They Can Live With)

by Davis Brand Capital on March 14, 2016 in cultural

Media consumption habits of the younger generation are increasingly relevant to marketers as Gen Zers begin to overtake…

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Keeping it Fresh: Conquering a Consumable Conundrum

by Davis Brand Capital on March 11, 2016 in cultural

Shoppers today no longer simply go to the nearest store; they grab the nearest digital device. The online…

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Lane Bryant’s CMO Talks Barbie, Bodies and Branding

by Davis Brand Capital on March 11, 2016 in cultural

Earlier this week, TV ads for a new campaign from plus-size retailer Lane Bryant were reportedly rejected for…

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A Trip Through Amazon’s First Physical Store

by Davis Brand Capital on March 11, 2016 in cultural

This week, Amazon revealed the location of its second brick-and-mortar bookstore, which will open in a few months…

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Linking the Customer Experience to Value

by Davis Brand Capital on March 9, 2016 in cultural

The road to failed customer-experience programs is paved with good intentions. Executives are quick to see the end-game…

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Unilever CMO Keith Weed on Life-Changing Tech and Why Brands Must be Citizens

by Davis Brand Capital on March 9, 2016 in cultural

From the heat and bright lights of the Consumer Electronics Show (CES) in Las Vegas to the chill…

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America’s Most Successful Cities, States and Firms are Leaving the Rest Behind

by Davis Brand Capital on March 9, 2016 in cultural

In the Nuvotronics factory in Durham, North Carolina, small is beautiful. The firm, founded in 2008, uses a…

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The One Reason Why Your Customers Are Not Loyal To Your Brand

by Davis Brand Capital on March 8, 2016 in cultural

I like to write about transformations in business, and one major focus of business recently has been on…

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Big Food Changes Its Recipe

by Davis Brand Capital on March 8, 2016 in cultural

For most consumers, “better for you” is good enough. Kraft Heinz revealed on Monday that, three months ago,…

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Hoaxwagen.

by Davis Brand Capital on March 7, 2016 in cultural

In late 2008 a publication called Green Car Journal compared the five finalists of its annual Green Car…

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A New Survey Looks at the Growing Demand for Diversity in How Ads Portray Families

by Davis Brand Capital on March 7, 2016 in cultural

We all know by now that the American family looks a lot different than it used to. Whether…

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15% of American Adults Have Used Online Dating Sites or Mobile Dating Apps

by Davis Brand Capital on March 7, 2016 in cultural

Throughout human history, people have sought assistance from others in meeting romantic partners – and Americans today are…

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What the Editors of The Sun and The Guardian Think About the Future of Newspapers

by Davis Brand Capital on March 4, 2016 in cultural

The UK news industry is becoming really confusing. As one UK newspaper — the Independent — announced it…

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#LeadInspireLive: NFL’s Russell Wilson Launches Good Man Brand

by Davis Brand Capital on March 4, 2016 in cultural

In his four years with the Seattle Seahawks, Russell Wilson has come to be regarded as one of the…

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Happy Family Launches Clearly Crafted™, a New Line of Premium Organic Baby Food in Transparent Pouches

by Davis Brand Capital on March 4, 2016 in cultural

Happy Family today unveiled its new product line, Clearly Crafted™, making it the first national brand to offer…

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The North Face Pushes Its Definition Of Hyperlocal

by Davis Brand Capital on March 2, 2016 in cultural

The North Face is looking to redefine what it means to be local, expanding its Made in the…

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The Washington Post is Embracing Vertical Video

by Davis Brand Capital on March 2, 2016 in cultural

The future of video at The Washington Post is short, mobile and increasingly vertical. On Monday, the Post…

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FDA Study Explores Whether Cartoons Distort Drug Risks in TV Spots

by Davis Brand Capital on March 2, 2016 in cultural

Drug companies have been drawn to using animated figures in their advertising, from the bee with the sexy…

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Study: Rental Retail, Shopper Loyalty and More

by Davis Brand Capital on February 26, 2016 in cultural

Retailer Westfield has released a new report with statistical insights for retailers, ranging from the rental economy to…

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Digital Globalization: The New Era of Global Flows

by Davis Brand Capital on February 26, 2016 in cultural

Conventional wisdom says that globalization has stalled. But although the global goods trade has flattened and cross-border capital…

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Lego Rolls Out a Bearded, Stay-At-Home Dad Figurine

by Davis Brand Capital on February 24, 2016 in cultural

Lego is getting a father figure. The toy company is rolling out a stay-at-home dad figurine — complete…

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Under Armour’s Latest Badasses Are the U.S. Women’s Gymnastics Team

by Davis Brand Capital on February 24, 2016 in cultural

Under Armour will showcase the U.S. women’s gymnastics team and international soccer star Memphis Depay in its biggest…

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Neutrogena Enters Female Empowerment Genre With New Global Campaign

by Davis Brand Capital on February 24, 2016 in cultural

Neutrogena is launching a global campaign with the tagline “See What’s Possible,” the latest in a growing genre…

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Samsung Is Opening A Massive Flagship Store That Doesn’t Stock Any Products

by Davis Brand Capital on February 22, 2016 in cultural

On Monday, Samsung opened a new 40,000-square-foot store in New York’s Meatpacking District. Across the street from the…

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For Radio Programmers, Streaming Data is Key Audience Insight

by Davis Brand Capital on February 22, 2016 in cultural

While the audio landscape continues to grow, and streaming services compete with AM/FM radio for audience’s time and…

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DS on Using a 94-Year-Old Fashion Icon to Evolve From ‘Disruptor’ to Established Car Brand

by Davis Brand Capital on February 19, 2016 in cultural

The French car marque has been in existence for less than a year after being made into a…

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Japanese Brand Uniqlo Introduces New Collection of Muslim-Wear

by Davis Brand Capital on February 19, 2016 in cultural

International designers have finally started reaching out to Muslim audiences. After Dolce and Gabbana showcased their line of…

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Rich Chinese Splurge on Sportswear as Luxury’s Luster Dims

by Davis Brand Capital on February 19, 2016 in cultural

GPS sport watches, compression leggings and hydration packs are the new must-haves for wealthy Chinese, pumping up the…

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Sports Illustrated’s Latest Swimsuit Issue Breaks New Ground

by Davis Brand Capital on February 17, 2016 in cultural

Ultimate Fighting Championship star Ronda Rousey has had a lot of exposure in recent years, but she takes things…

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Apple Fights Order to Unlock San Bernardino Gunman’s iPhone

by Davis Brand Capital on February 17, 2016 in cultural

Apple said on Wednesday that it would oppose and challenge a federal court order to help the F.B.I.…

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Ai Weiwei Wraps the Columns of Berlin’s Konzerthaus with 14,000 Salvaged Refugee Life Vests

by Davis Brand Capital on February 17, 2016 in cultural

Ai Weiwei has produced a five-column installation on the facade of Berlin’s Konzerthaus, a collection of 14,000 life…

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Allison Williams Stars in Whimsical Keds Ad Touting Female Empowerment

by Davis Brand Capital on February 12, 2016 in cultural

Keds is doubling down on its commitment to empowering women with a new campaign starring Allison Williams, Ciara…

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Honey Maid Celebrates a Different Kind of Love for Valentine’s Day

by Davis Brand Capital on February 12, 2016 in cultural

Honey Maid and Droga5 captured the spotlight when they redefined the idea of “wholesome” family life to encompass…

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Ellen DeGeneres Reveals $500K Surprise for Detroit School

by Davis Brand Capital on February 12, 2016 in cultural

TV talk show host Ellen DeGeneres and Lowe’s home improvement stores are teaming in a $500,000 effort to…

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