Last year, Southwest Airlines unveiled its plans for a branding refresh it callsHeart One. While the project has received significant attention, new images have surfaced that better highlight the typographic work done by Monotype Studio, including a proprietary typeface, Southwest Sans.
Images show how the branding extends to a variety of touch points like the airline’s Rapid Rewards program, snacks, drink coupons and flight attendant pins.
strategicNovember 7, 2016
culturalNovember 28, 2016
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creativeOctober 31, 2016
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