Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

Southwest Redesign Gives Even Airline Snacks a Bold Overhaul

Last year, Southwest Airlines unveiled its plans for a branding refresh it callsHeart One. While the project has received significant attention, new images have surfaced that better highlight the typographic work done by Monotype Studio, including a proprietary typeface, Southwest Sans.

Images show how the branding extends to a variety of touch points like the airline’s Rapid Rewards program, snacks, drink coupons and flight attendant pins.

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