Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

Nissan Gets Props for Praising Chevy, Ford and Dodge in Lovely Truck Ad

When it comes to automotive advertising, sometimes it pays to toss out the driver’s manual, ignore the rules of the road and veer off in an unexpected direction.

Take Nissan, which scored a coup this week with “Shoulders of Giants,” a surprising 90-second spot from TBWA\Chiat\Day that’s generated considerable buzz in the industry and among consumers.

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