Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

Mark Cuban Doesn’t Understand Health Care

Mark Cuban is a billionaire entrepreneur. He’s a star of the “Shark Tank” reality TV show. He’s the savvy owner of an NBA basketball team, the Dallas Mavericks.

He’s even invested in four heath care companies.

But Mark Cuban doesn’t understand health care.

That’s the obvious conclusion after Cuban issued a string of lunkheaded tweets on Wednesday — encouraging his 2.8 million Twitter followers to get their blood tested every quarter — that only got worse when Charles Ornstein, a ProPublica reporter, gently challenged him.

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