Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

GM Appoints New U.S. Marketing Chief

General Motors Co. removed a recently named marketing chief Wednesday and replaced her with an executive known in the car industry for a clever campaign that helped Hyundai Motor Co. bolster its U.S. sales. The move reflects the urgency Chairman and Chief Executive Edward E. Whitacre Jr. places on winning customers and increasing sales in the critical U.S. market. Since becoming chairman last summer, Mr. Whitacre has made it no secret that he expects GM to gain share in the U.S. market, and sees raising sales as critical to its turnaround.

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