Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

Benefit’s Cheeky New Digital Redesign Targets Millennials On the Move

Benefit Cosmetics’ quirky, feel-good tone has won it plenty of fans across social media. And now with a brand new responsive site redesign, its bevy of “benebabes” can expect the same youthful irreverence across its digital properties.

The LVMH-owned beauty brand this week unveiled new websites in the U.S., U.K., France and Germany, revamping its existing e-commerce offering. The brand hired Huge to help it boost sales on digital channels, and cater to its young, international, mobile-savvy audience.

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