Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

5 Ways SodaStream International, Ltd. Is Trying to Reinvent Itself

Do-it-yourself soda company SodaStream (NASDAQ: SODA) recently announced that earnings took a 41% year-over-year nosedive for the third quarter of 2014. And this wasn’t a one-off incident, but an escalating and unsettling trend for investors.

As growth continues to subside, SodaStream’s management team has realized that it needs to shake things up. And at this point, the Israel-based manufacturer requires much more than a tune-up — it needs to rebuild its CO2-powered engine.

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