Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

Why AOL Bought TechCrunch

AOL CEO Tim Armstrong told Ad Age today that he wants a “build-first” culture at his company, in which the growth is sparked internally, like the world’s oldest startup. So why did he also just pay a reported $30 million, including incentives, to buy TechCrunch, the tech and startup news blog founded by former attorney and impresario Michael Arrington?

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