For most businesses, being part of the social-media evolution is no longer a new opportunity; it’s a necessity. And yet for many, one of the most basic elements of a successful strategy seems dangerously undercooked: the “what?” What exactly is this currency we’re now wielding? What are its different forms, how do they travel, and do we have a real understanding of them? What makes the content we’re creating socially, culturally and distinctively relevant? For multicultural audiences, this is an especially crucial consideration. For the growing “non-general market,” social media means much more than just Twitter, Facebook and blogs. It includes a wide range of content and channels, paths to entry more nascent than the staid mediums and content we’re all familiar with.
strategicNovember 21, 2014
culturalNovember 21, 2014
creativeNovember 21, 2014
economicNovember 21, 2014
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