Two-thirds of advertising spending is brand advertising, but online only one quarter is. In fact, if brand advertising dollars moved online in the same proportion that sales advertising has, it would almost exactly close the famous gap between time spent online and ad dollars spent online.
strategicJuly 31, 2014
culturalJuly 31, 2014
creativeJuly 31, 2014
economicJuly 31, 2014
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