Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



What is Design Thinking, Really?

If you’re a businessperson or someone interested in understanding how to facilitate innovation, you’ve probably heard of “design thinking” by now. Coined by IDEO’s David Kelley, the term refers to a set of principles, from mindset to process, that can be applied to solve complex problems.

read original article



Comments

Related Thinking