Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Web Squared: Web 2.0 Five Years On

Five years ago, we launched a conference based on a simple idea, and that idea grew into a movement. The original Web 2.0 Conference ( now the Web 2.0 Summit ) was designed to restore confidence in an industry that had lost its way after the dotcom bust. The Web was far from done, we argued. In fact, it was on its way to becoming a robust platform for a culture-changing generation of computer applications and services. In our first program, we asked why some companies survived the dotcom bust, while others had failed so miserably. We also studied a burgeoning group of startups and asked why they were growing so quickly. The answers helped us understand the rules of business on this new platform.

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