Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Vogue, Vuitton Marketers Don’t Understand India

Marketers and advertisers do not seem to understand the Indian market one bit.The controversy surrounding Vogue India’s portrayal of luxury goods being “used” by ordinary people represents a dilemma that will neither go away any time soon — nor does it have a simple solution.

read original article



Comments

Related Thinking

strategic

Content Marketing Objectives And KPIs

July 25, 2014