Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Vogue and Apple: A Love Story

To the world at large, Vogue is fashion and Apple is tech. Each represents the premium in their space: Vogue with over a century in print and access to A-list everyone, Apple with the slickest must-have gadgets on the planet. Whether we subscribe to the magazine or own an Apple device personally is moot — they’re mega-brands with mega-influence.
The two have united this year to produce the annual spring Costume Institute exhibitand its corresponding over-the-top event, the red carpet blowout known as the Met Gala. The exhibit, “Manus x Machina: Fashion in an Age of Technology,” loosely covers the intersection of both industries. What a marriage.

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