Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



If Video is Booming, Why are Revenues Evaporating?

In the 100 years since the major film studios first settled in Hollywood, audiences have never demanded more video than they do today. In the first quarter of 2014, Americans(1) watched an average of 163 hours of video content per month – 17 hours more than in Q1 2007, the year the Apple introduced the iPhone and Netflix unveiled its streaming service. Yet, despite the proliferation of content, consumption and access, the annual value of the video entertainment ecosystem has fallen in six of the following seven years.

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