Finally, marketers are acknowledging the necessity of listening to consumers – aka “people” – and brands are adjusting to the social networked environment by opening conversations. Market researchers cannot ignore these developments since they dictate the necessity of understanding peoples’ identities, not only their interests. We Are People, Not Data Points – See Us Live
strategicFebruary 10, 2016
culturalFebruary 10, 2016
creativeFebruary 10, 2016
© 2016 Davis Brand Capital. All rights reserved.