In college, my economics professor used to say that the difference between too much supply and not enough is one unit. Such is the tenuous nature of economic equilibrium. But when it comes to the advertising industry, the basics of supply and demand seem to be permanently suspended. The bottom line? There are far too many agencies chasing too few dollars.
strategicOctober 1, 2014
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creativeOctober 1, 2014
economicOctober 1, 2014
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