Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Too Many Shops, Not Enough Business

In college, my economics professor used to say that the difference between too much supply and not enough is one unit. Such is the tenuous nature of economic equilibrium. But when it comes to the advertising industry, the basics of supply and demand seem to be permanently suspended. The bottom line? There are far too many agencies chasing too few dollars.

read original article



Comments

Related Thinking

strategic

Between a Rock
and a Hard Place

October 30, 2014

cultural

Changing Value & Values

October 30, 2014

creative

Moving In, Closer

October 30, 2014

economic

A New Kind of Playing Field

October 30, 2014