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Slow-Going for Web-Privacy Software

Wednesday, September 8, 2010

Looking to tap into Web surfers' privacy concerns, new companies are popping up to help people browse the Internet and send messages anonymously. But these companies face a major challenge: getting people to pay for Web-privacy software. The majority of Internet users remain unaware of how visible their Web behavior can be to marketers, identity thieves and others, say executives at Web-privacy companies. And those who are concerned about privacy are often reluctant to trust an unfamiliar company with their information, they say.

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