Slow-Going for Web-Privacy Software

Looking to tap into Web surfers' privacy concerns, new companies are popping up to help people browse the Internet and send messages anonymously. But these companies face a major challenge: getting people to pay for Web-privacy software. The majority of Internet users remain unaware of how visible their Web behavior can be to marketers, identity thieves and others, say executives at Web-privacy companies. And those who are concerned about privacy are often reluctant to trust an unfamiliar company with their information, they say.

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