The Rise Of The Corporate Transmedia Storyteller

According to Google CEO Eric Schmidt, by the end of today the Web will fill up with more information than what had existed in entirety prior to 2003. Much of this deluge is being created by ordinary netizens, rather than by corporations. The Web has become a raging river filled with tweets, status updates, photos and videos. There's both a positive and negative side to this story. In fact it has spawned a divergent debate of ideas.

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