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Twitter Bans Sponsored Tweets, Saves Itself

Tuesday, May 25, 2010

Twitter has banned third party ad networks like Ad.ly, Sponsored Tweets and MyLikes. Like the multilevel marketer who used the pretence of friendship as a recruiting tool, these ad services are all about monetizing personal relationships. Each third party ad network offers a different spin on the same basic business model: you sign up as a sponsored tweeter, and based on the number of people who follow you, you are assigned a price for referring to various advertisers in your tweets. You select from a list of advertisers, and then tweet a link to that advertiser's product, either using your own text or a message that is provided by the advertiser. Your followers click the link, and you get paid.

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