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Privacy Concerns Limit Online Ads, Study Says

Saturday, May 1, 2010

Privacy advocates have had an impact on Madison Avenue after all, according to a new study. Among marketers, privacy groups are often portrayed as scare mongers out of touch with ordinary consumers, who overstate the privacy perils of data collection online. Still, the privacy advocates seem to be making a difference. Privacy issues have prompted marketers to use online behavioral advertising — based on tracking a user’s Web browsing habits — 75 percent less than they would otherwise, according to a report by the Ponemon Institute, a privacy research group.

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