To Bundle Or Unbundle? That Is The Question
Tuesday, March 9, 2010
The latest retransmission fee rift between Walt Disney's WABC-TV and Cablevision, as well as Viacom yanking its popular "Daily Show" and "Colbert Report" from Hulu over ad revenue-sharing, strengthens the argument for a la carte content -- allowing consumers to pay for just what they want, when they want.
The complex sphere of content economics is being fractured by continuous conflict and experimentation by bundling cable operators and other content aggregators at one end of the spectrum and iTunes and Netflix paid downloads on the other.
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