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eBay Runs With Designer Fashion Store

Wednesday, March 31, 2010

To attract price-conscious customers who crave designer labels, the site will rely on "flash" sales lasting from 48 to 72 hours. Rather than bid for the clothes in a typical eBay auction, interested shoppers will use the Buy Now option. Shipping is thrown in for free. eBay said it assures that all the items in the Fashion Vault come from sellers authorized by designers. So buyers apparently won't have to worry about the potential for counterfeit goods.

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