It's The People, Stupid

It’s worth revisiting and re-crafting this refrain today — in a marketing arena in which the whole world’s gone topsy-turvy. As Social Media has blown up the silos between Advertising, Corp Comms, Direct Marketing, Public Relations, Customer Service, and even Information Technology, it’s easy to get caught up in the tools and techniques rather than focus on the sea change underlying this new madness. What’s this Social Media stuff really all about? It’s about the people.

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