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Jeff Bewkes and the End of Influence

Tuesday, March 23, 2010

I attended the Advertising Research Foundation meetings today and had a chance to listen to Jeff Bewkes as interviewed on stage by Guy Garcia. Bewkes is now the CEO of Time Warner, but his remarks were devoted especially to his days at HBO. And well he should. Over the course of 10 years, Bewkes and his colleague Chris Albrecht changed TV extraordinarily. They changed a lot of American cutlure in the process.

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