Forrester: Enable Consumers At All Touchpoints

Online retail is set to grow but marketers won't keep up if they don't figure out how to integrate online with offline efforts, per a study from Boston-based Forrester Research. The firm says the U.S. and Europe will both see double-digit growth in Web retail over the next five years, with U.S. online retail growing at a 10% compound annual growth rate during that five-year period to reach nearly $249 billion.

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