Forrester: Enable Consumers At All Touchpoints
Monday, March 15, 2010
Online retail is set to grow but marketers won't keep up if they don't figure out how to integrate online with offline efforts, per a study from Boston-based Forrester Research. The firm says the U.S. and Europe will both see double-digit growth in Web retail over the next five years, with U.S. online retail growing at a 10% compound annual growth rate during that five-year period to reach nearly $249 billion.
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