Food Companies Look to Developing Markets to Fatten Sales

Remember Tang? Astronauts used to drink it, so it got a lot of ink in the 1960s and 1970s. Nowadays, it gets about as much notice as the space program, holding just a small slice of the U.S. powdered-drinks market. But in developing markets from Brazil to China, Kraft Foods Inc. has turned its Tang brand into a juggernaut with $750 million in annual sales.

Read entire article >>>