Dairy Industry Backs First Lady's 'Let's Move' Effort
Monday, March 1, 2010
The dairy industry interrupts its regularly scheduled "milk moustache" campaign to bring you an ad in support of First Lady Michelle Obama's "Let's Move!" program to combat childhood obesity.
"We share the concern that childhood obesity is a problem in the U.S., and the world," Julia Kadison, vice president of marketing for the Milk Processors Education Program (Milk PEP), tells Marketing Daily. "We want to emphasize milk as part of the solution."
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