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The Case For Quirky Brands

Wednesday, June 23, 2010

A recent New York Times article about a beautiful new Hendrick’s Gin website - the Curiositorium - got us thinking about brands that differentiate themselves by playing up their more curious, or quirky sides. Hendricks got us thinking about some other brands that appear to be embracing and celebrating their quirks to generate – and tell a story behind – curiosity. It doesn’t hurt that at least a couple of these brands and their agencies are being awarded for it.

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