What the Automobile Industry Can Learn from a Guitar Guru

As business professors at Kettering University, formerly General Motors Institute (GMI) in Flint, Michigan, we have focused on trying to identify strategic solutions for the automobile industry. Our search led us to Nashville, where unemployment runs only 4%, to talk with Henry Juszkiewicz, Chairman and CEO of Gibson Guitar. Juszkiewicz began his career as a student at GMI in an automotive engineering co-op program and later moved on to Gibson, where he revived the now-thriving guitar company. We asked him what he thinks the auto industry can learn from the music industry.

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