UE is a publication of Davis Brand Capital.
  • rss
  • feedburner
  • twitter
  • facebook
  • DavisBrandCapital.com

{ U E } Feed

Media Brands Practice What They Preach

Thursday, June 10, 2010

Many media properties have started to license their own brands in addition to their programs and franchises. This trend has been gaining traction over the past several years as media companies have come to the realization that consumers can and do associate their favorite TV and magazine brands with certain lifestyle or product categories.

Read entire article >>>


Recent Comments

twitter Facebook Add to Technorati Favorites Alltop, confirmation that we kick ass

Copyright © 2009 Davis Brand Capital. All Rights Reserved.