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Woot + Amazon = Real-Time Social Shopping

Thursday, July 1, 2010

Shopping giant Amazon bought online auction phenomenon Woot today, and given the relative sizes of the companies, it can only be a move made with long-term Amazon strategy in mind. Earlier this afternoon we wrote about the deal as a victory for freaks and a marriage of light- and heavy-weight supply chains, but there's something else going on here, too. Woot is bringing real-time social shopping to Amazon.

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