UE is a publication of Davis Brand Capital.
  • rss
  • feedburner
  • twitter
  • facebook
  • DavisBrandCapital.com

{ U E } Feed

Is Pepsi's Pass on Super Bowl an Offensive or Defensive Move?

Tuesday, January 5, 2010

The bound stacks of marketing and advertising magazines are filled with mentions of zig and zag. The marketer should zig when everyone else is zagging. Zig and zag, not coincidentally, are often put to the task of pulling the cart of increased ad spending. As in: Company X, instead of retreating during a recession, zigged when everyone else zagged, and spent more money on marketing. Full disclosure: I'm a student in that particular school of thought myself. But what happens to a marketer that zags when everyone else is zigging? We'll find out this year as PepsiCo, one of the annual big spenders in the Super Bowl, yanks all advertising for its beverage brands from the game.

Read entire article >>>

Categories

Recent Comments

twitter Facebook Add to Technorati Favorites Alltop, confirmation that we kick ass

Copyright © 2009 Davis Brand Capital. All Rights Reserved.