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Coke Unveils Integrated Super Bowl Platform

Friday, January 29, 2010

Coca-Cola is giving its Facebook fans an advance look at its twin Super Bowl commercials, and also using the social media platform to put its "Open Happiness" theme into action by enabling users to trigger charitable donations and pass "virtual gifts" on to friends. Starting now, each virtual Coca-Cola gift and commercial sneak-peek triggers a $1 donation by Coca-Cola to Boys & Girls Clubs of America. Gift recipients receive a special Coke bottle image that is displayed on their Facebook page and newsfeed to feed the viral gift-giving dynamic.

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