UE is a publication of Davis Brand Capital.
  • rss
  • feedburner
  • twitter
  • facebook
  • DavisBrandCapital.com

{ U E } Feed

Budweiser Responsive To Customers’ Clydesdales Concerns

Friday, January 29, 2010

“At the end of the day, the consumer is the boss,” said Anheuser-Busch's VP of Marketing, Keith Levy. Self-awareness is perhaps the most valuable of all brand attributes. And Budweiser is once again proving why it has remained in the American consciousness for so long: it listens. Then it takes action. Subsequently, consumers feel part of the brand – part of the brand experience – and loyalty ensues.

Read entire article >>>

Categories

Recent Comments

twitter Facebook Add to Technorati Favorites Alltop, confirmation that we kick ass

Copyright © 2009 Davis Brand Capital. All Rights Reserved.