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Budweiser Responsive To Customers’ Clydesdales Concerns

Friday, January 29, 2010

“At the end of the day, the consumer is the boss,” said Anheuser-Busch's VP of Marketing, Keith Levy. Self-awareness is perhaps the most valuable of all brand attributes. And Budweiser is once again proving why it has remained in the American consciousness for so long: it listens. Then it takes action. Subsequently, consumers feel part of the brand – part of the brand experience – and loyalty ensues.

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