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Snickers Will Try, Try Again With a Super Bowl Ad

Thursday, January 28, 2010

Snickers wants to kiss and make up with Super Bowl viewers. The candy bar maker's parent, Mars Chocolate North America, today will announce plans for the brand to return as a Super Bowl telecast advertiser — three years after it raised the wrath of gay advocates by airing a Super Bowl spot that showed two male mechanics who accidentally kiss, then react with disgust. One thing's for certain: There won't be any men kissing men in the new ad. "No kissing at all," promises Carole Walker, vice president of integrated marketing. She says the commercial has been tested with a focus group of more than 1,000 people and has been approved by the company's CEO. "It has nothing that the gay community would find offensive," she says.

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