UE is a publication of Davis Brand Capital.
  • rss
  • feedburner
  • twitter
  • facebook
  • DavisBrandCapital.com

{ U E } Feed

Coke Ties Facebook Charity Promotion to Super Bowl Ads

Thursday, January 28, 2010

Pepsi is putting its Super Bowl ad dollars to work by helping communities and bypassing TV spots in the game. Coca-Cola is doing the same -- but using its Super Bowl advertising as a hook. During a press event at the Dunlevy Milbank Boys & Girls Club in Harlem, Coca-Cola detailed plans to donate up to $500,000 to the Boys & Girls Clubs of America, with half of the money raised through a Facebook program linked to the Super Bowl.

Read entire article >>>

Categories

Recent Comments

twitter Facebook Add to Technorati Favorites Alltop, confirmation that we kick ass

Copyright © 2009 Davis Brand Capital. All Rights Reserved.