Will Tim Tebow's Pro-Life Bowl Ad Kill His Potential as an Endorser?
Wednesday, January 27, 2010
University of Florida star and National Football League hopeful Tim Tebow might have just thrown a penalty flag on his own future marketing ability by appearing in an anti-abortion ad scheduled to air during the Super Bowl, say sports-marketing experts.
In an era when most athletes rarely, if ever, delve into politics or social causes, Mr. Tebow will be appearing in a 30-second spot for the Colorado-based conservative Christian group Focus on the Family. The ad is expected to be pro-life themed, and is slated to air during CBS's Feb. 7 broadcast of Super Bowl XLIV from Miami.
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