First And Goal: Rookie Marketers Seek Super Bowl Success

As the clock ticks toward Super Bowl XLIV, rookie marketers are looking to get their 15 minutes -- or, in this case, 30 seconds -- of fame by filling the remaining slots on CBS. The list of official first-time advertisers in the Big Game includes such heavy-hitters as Dr Pepper, Electronic Arts and Boost Mobile, in addition to HomeAway, Time Warner's Turner Broadcasting System TruTV and text-messaging answering service KGB. That already surpasses the number of rookies who appeared during NBC's broadcast of Super Bowl XLIII last February: Cash4Gold.com, Castrol, Denny's, Teleflora and Vizio.

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