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Bud Light Goes for Gags at Big Game

Wednesday, January 27, 2010

Anheuser-Busch InBev NV will shelve its Bud Light "Drinkability" slogan during the Super Bowl in a bid to resuscitate the beer's sales with funnier commercials. It's even considering benching its famous Clydesdale horses during the game. Anheuser, the world's largest brewer by revenue, has bought five minutes of commercial time during the Feb. 7 football spectacular. It is expected to air several Bud Light ads with a newly created tagline, "Here we go." The line is meant to show that Bud Light is a "catalyst for a good time," says Keith Levy, Anheuser-Busch's vice president for marketing.

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