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Intel Makes Super Bowl Comeback

Monday, January 25, 2010

After more than a decade, Intel returns to the Super Bowl this year to kick off a campaign for its 2010 Intel Core Processor, billed as its biggest product launch in five years. "A lot has changed in the past 13 years [since Intel's first Super Bowl campaign]. People are using computers in completely new and different ways," said Heather Dixon, Intel consumer marketing manager. "It's not just surfing the internet anymore; the No. 1 and No. 2 reasons now are social networking and videos."

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