NBC Haunted by Its Knockout Bid for the Games

The Winter Olympics start in 23 days, and NBC expects to lose $200 million on them. But it didn’t have to be that way — even with an economy that has shredded NBC’s advertising assumptions. In June 2003, executives from NBC, ESPN and Fox gathered at the International Olympic Committee’s headquarters in Lausanne, Switzerland, to bid for the television rights to the 2010 Winter Games, which had not yet been awarded to Vancouver, and the 2012 Summer Games, which would be given to London.

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