Supervalu To Reduce Store Inventory

Supervalu Inc. said it will be reducing the number of items it offers per store—in some cases by as much as 25%—in a move intended to more prominently feature store-branded items and extract lower prices from vendors. The item reduction, which mirrors similar moves by other grocers, is less about eliminating entire product brands than redundant package sizes, Supervalu Chief Executive Craig Herkert told analysts in a conference call Tuesday. Toilet tissue, for example, had so many package sizes that full cases of products couldn't be stocked on shelves.

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