Kraft Spreads the Word About Athenos with Sampling Effort

Kraft continues to step up the marketing behind its Athenos hummus brand with the launch of a restaurant sampling tour and a “true or false” online game. The sampling tour, which is part of the brand’s ongoing “100 percent olive oil” campaign, kicks off at Cellar 56 restaurant in Atlanta tonight (Thursday), followed by similar events in Denver and Chicago early next month. Participating restaurants in the three cities will serve up bite-size treats with Athenos hummus in hopes of giving diners their own at-home entertaining ideas, Kraft said.

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