Super Bowl Ad Time Is Sold Out, CBS Says
Tuesday, February 2, 2010
Ad time for the Super Bowl is sold out, according to the top ad-sales executive at CBS, the network broadcasting the contest this year on Feb. 7. "We're pacing ahead in terms of timing," said Jo Ann Ross, president-network sales, CBS Television Network.
The last time CBS broadcast the event, in 2007, sell-out didn't happen until just days before kickoff, Ms. Ross said. CBS has sold the typical amount of ad inventory, she added -- "more than 60 and less than 70" 30-second spots.
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